Collection: Jo Loves

Jo Loves is a contemporary British fragrance brand founded by Jo Malone, the visionary behind Jo Malone London. Established with a mission to capture moments of inspiration and storytelling through scent, Jo Loves offers a unique, artisanal approach to fragrance creation. Known for its fresh, vibrant, and layered compositions, Jo Loves encapsulates Jo Malone’s signature style but with a new, personal twist, reflecting her passion for discovery and her love of experimenting with unexpected scent combinations.

Each fragrance is inspired by Jo’s life experiences, travels, and cherished memories, resulting in scents that feel intimate yet universally appealing. Jo Loves has become known for its modern classics, such as Pomelo, White Rose & Lemon Leaves, and Mango Thai Lime, which blend ingredients in refreshing, contemporary ways.